Audi is set to make a grand entry into Formula 1 in 2026, announcing a major strategic partnership with global fintech leader Revolut as their title partner.
The German automotive powerhouse, known for its rich motorsport heritage and successes across various racing disciplines, will officially join the F1 grid following their acquisition of the Kick Sauber team. As preparations intensify — including the establishment of a new UK Technical Centre — Audi has chosen Revolut to spearhead their commercial and fan engagement initiatives.
A Partnership Designed for Innovation and Fan Engagement
Audi and Revolut share a vision to revolutionize the Formula 1 experience by offering new interactive opportunities during race weekends. This collaboration aims to attract a younger generation of motorsport enthusiasts by delivering exclusive perks to Revolut customers and integrating cutting-edge financial technology with the team’s operations.
Revolut will also streamline the team’s merchandise sales, enabling fans to enjoy seamless checkout solutions powered by the fintech giant’s platform. This partnership is not only a financial alliance but a forward-thinking move to merge technology, finance, and fan experience.
Leadership Statements
Gernot Döllner, CEO of AUDI AG and Chairman of Sauber Motorsport AG, emphasized Audi’s strategic approach:
“Formula 1 represents a technologically relevant and economically sustainable platform for Audi’s future. We have found in Revolut a partner aligned with our ambition and values, ready to engage new audiences and ignite passion for the Audi brand globally.”
Team Principal Jonathan Wheatley highlighted the synergy:
“Revolut shares our ethos of innovation and ambition. From 2026, their digital-first solutions will not only power our operations but also transform how fans connect with us both on and off the track.”
Revolut CEO Nik Storonsky added:
“This partnership marks a milestone for Revolut as we accelerate towards 100 million customers. Formula 1 offers the perfect stage to deliver unforgettable experiences while challenging the norms of finance and motorsport alike.”
Looking Ahead
The Audi F1 Team’s entry, supported by Revolut, signals a new era in Formula 1, where technology and fan engagement converge to enhance the global appeal of the sport. With a shared drive for progress and innovation, this collaboration is poised to redefine the standards for teams entering Formula 1 in the coming years.
