Chevy Getting Serious About Small SUVs with New Blazer

After getting its lunch eaten by the Ford Edge and the Nissan Murano in the crossover segment, it appears that the Chevrolet division is getting serious about putting up some real competition. Chevrolet will relaunch the iconic Chevy Blazer in 2019 to shore up sales in the competitive small utility vehicle segment.

From what’s been said the Blazer will be sandwiched between the Chevrolet Equinox and Traverse. Unsurprisingly, it is being slotted to compete directly against the relaunch of the Ford Bronco. The Blazer and its twin, the GMC Jimmy, competed with the original Bronco and Bronco II.

So what’s going to make this so special that it might sway customers away from more popular crossovers? Well, other than the nameplate’s history in the U.S. market, it will have two trim levels, and it might come with a third row of seating. One trim package will probably have General Motor’s 2.5-liter, four-cylinder engine and the other is said to be up to a 3.6-liter V6. Preproduction models may have ditched some of the styling cues that were prominent on the Traverse, but haven’t helped to secure a sales lead.

The Chevy Blazer with new styling and a familiar name is currently marked as a 2019 model year offering.