Chery’s sub-brand Jetour has officially unveiled the X70L in China, with pre-sales scheduled to start next week. Designed as a practical family SUV, the new X70L blends affordability, spaciousness, and modern technology. Prices are expected to fall in the range of ¥110,000–¥140,000 ($15,000–$19,000).
Design: Modern and Family-Oriented
The Jetour X70L carries a refined yet bold SUV design that focuses on practicality.
- A wide grille with horizontal chrome accents and slim LED headlights define the front.
- Sculpted side panels with a long wheelbase give the SUV an upscale presence.
- At the rear, full-width tail lamps and a clean bumper design add a touch of modernity.
- The overall stance is robust yet approachable, aimed at families seeking both style and substance.
Inside, the X70L emphasizes space and comfort. Premium upholstery, soft-touch materials, and a three-row seating layout provide flexibility for larger households.
Performance: Engine and Ride
Under the hood, the Jetour X70L is expected to feature 1.5-liter and 1.6-liter turbocharged petrol engines, paired with both manual and dual-clutch automatic transmissions.
- The 1.5L engine is tuned for efficiency, ideal for city use.
- The 1.6L unit delivers higher output for those wanting stronger highway performance.
- Suspension setup is designed for comfort, balancing city maneuverability with family road-trip needs.
Jetour aims to strike a balance between fuel efficiency and practicality, key factors for Chinese SUV buyers.
Specs: Space and Technology
As a family-focused SUV, the X70L offers generous dimensions and modern tech.
- Length expected at over 4.7 meters, ensuring spacious third-row seating.
- Multiple seating configurations allow flexibility between passengers and cargo.
- Tech features include a large touchscreen infotainment system with smartphone connectivity, voice controls, and advanced navigation.
- Safety kit includes lane-keeping assist, multiple airbags, 360-degree camera, and adaptive cruise control on higher trims.
This combination positions the Jetour X70L as a well-equipped yet affordable SUV.
Price: Targeting the Mass Market
Jetour has built its reputation on affordable yet feature-rich SUVs, and the X70L follows this formula.
- Expected price range: ¥110,000–¥140,000 ($15,000–$19,000).
- Positioned below global rivals but offering comparable tech and space.
- Pricing makes it attractive for young families and middle-class buyers in China’s expanding SUV market.
With this pricing, Jetour aims to capture value-conscious buyers who want more car for their money.
Market Impact: Strengthening Jetour’s Lineup
The X70L’s debut is part of Jetour’s strategy to strengthen its X70 series, already one of the brand’s most successful lines.
- SUV demand in China continues to grow, especially in the affordable family SUV space.
- The X70L fills a gap between compact and mid-size SUVs, offering space without premium-level pricing.
- Jetour’s focus on design, practicality, and technology helps it stand out in a crowded domestic market.
This model could become one of Jetour’s volume sellers, boosting the brand’s recognition beyond China.
Competitor Comparison: Domestic Rivals
The Jetour X70L enters a highly competitive segment with plenty of domestic rivals.
- Changan CS75 Plus: Stylish design and advanced safety tech, but priced slightly higher.
- Haval H6: One of China’s best-selling SUVs, offering strong brand recognition.
- Geely Boyue: Popular for its refined interiors and efficient engines.
- BYD Song Pro: Known for hybrid and EV variants, but higher pricing may limit reach.
Against these, the Jetour X70L’s affordability and spacious cabin could give it a strong edge among family buyers.
Conclusion: A Practical SUV for Growing Families
The Jetour X70L combines affordable pricing, family-oriented design, spacious interiors, and modern tech, making it a compelling option in the Chinese SUV market.
With pre-sales beginning next week, Jetour is positioning the X70L as a go-to choice for families looking for value without compromising comfort or safety.
As demand for SUVs grows across China, the X70L is set to play a crucial role in Jetour’s future success—and could even pave the way for exports in the coming years.
